Shopping for business cards can be confusing.  Those not familiar with the printing industry are destined to make uninformed decisions.  Luckily, like most things in life, this decision-making process can be filtered down to just a 5 key decision points.  So without further ado, here we go!

Factor #1: Type of Printing Process

Printing processes vary based upon on each printer’s technology and product options.  For example, some printers specialize in 1-sided, black and white cards whereas others specialize in dual-sided full color cards.  In case you’re wondering, full color cards are the best option because they tend to generate the best possible first impression. 

Quality full color printers utilize a full-bleed printing process, trimming the edges to facilitate end-to-end ink coverage.  Additionally, the best printers utilize the industry standard 4 color CMYK printing process due to its ability to precisely match a broad spectrum of colors.  Take a look at most full color magazines and you will see the depth and breadth of CMYK color printing. 

Factor #2: Type of Coating

Coating applied to the finished product dramatically improves the look and feel of the card, not to mention its durability.  It is perfect for full color business cards that could fade over time. 

The 2 most popular business card coatings are UV gloss and silk.  UV gloss provides the effect of a completely glossy business card.  Conversely, silk business cards are non-glossy, and silk lamination is an excellent coating that allows writing on the card.  Silk business cards also have a highly elegant look and feel.

Factor #3: Type of Card Stock

Cardstock is primarily measured by material and thickness.

The material essentially boils down to paper or card stock.  As you might guess, paper stock is not as durable as card stock and thus is suboptimal.  Plastic business cards or even metal business cards are top-of-the-line, however these products can be cost-prohibitive and hence regular card stock is the best choice for most people.

The thickness of real card stock is measured by a point system that corresponds to thickness in inches. For example, 12pt. cardstock is 0.012 inches thick. Standard business cards come in 10pt, 12pt, 14pt, and 15pt thickness.

All else being equal, the thicker the cardstock, the higher the perceived quality and elegance.  For most people, 15pt cardstock is sufficient.

Factor #4: Add-on Features

If you want your cards to make an amazing first impression, consider enhancement features such as round corners, spot UV business cards, foil stamping, embossing, or irregular cutting.

Spot UV business cards in particular are a fantastic way to create a fabulous first impression. This is where certain parts of your silk business card are “glossed over.” The effect does not impact the underlying colors, it only adds a shine.

Factor #5: Turnaround Time

Most quality printers have a 4-5 business day turnaround time, although a 1-2 day deviation from this is acceptable, especially if your card has a high level of customization. Be careful of printers promising a faster turnaround, as this could indicate questionable workmanship.

Conclusion

Identifying what type of business card to get, as well as which printing company to hire, does not have to be stifling.

Regarding the cards themselves, avoid metal business cards or plastic business cards because these tend to be expensive.  Instead, choose real cardstock for your cards, with extra coating and customization options.

In terms of selecting your printer, focus on full-color CMYK printers with standard 4-5 business day turnaround times.