Brochure printing services are one of the most useful services that you can use. They offer you great depth in terms of the options that you can choose in your design and in your concepts. Also, brochure printing services allows you to be creative in your design – especially in making the prints your own.

Here are 5 brochure printing services that you can use to make your brochures as effective as you want them to be.

Standard and custom folds
One of the unique aspects of brochure design is the folds that you can utilize. There are so many folds that you can use and choose from. However, you need to consider how you want your brochures to look like in order to determine the fold that you use.

Here’s a list of the most commonly used folds and their uses:

Letter fold – mostly used in formal arrangements such as in letterheads and direct mailing campaigns

Z fold and accordion folds – are mostly used when you want several panels that will focus on different aspects of your sales pitch.

Gate fold – mostly used for invitations to events like weddings, birthdays and anniversaries.

Full color printing and other color printing options
Full color printing gives you the widest range of colors and it helps your prints have that extra flare that will attract the audience’s attention. However, printing in full color maybe a little pricey to some so you may want to take a look at more affordable options like two color printing and single color printing.

Two color printing allows you to use two colors while single color printing allows you to use only one. While these options may be limited, you still can create thought provoking designs if you have the right design.

Die cutting
Die cutting is very important if you want to standout with your prints. die cutting allows you to control the form of your prints and you can shape them in any way that you want them. Not only does this make designing your prints fun and exciting, it also makes your customers and target audience’s more interested in your prints.

Custom sizes
Custom sizes make your prints stand out instantly because they are either bigger or smaller than the rest of the materials out in the market.

Here are some tips to help you improve on your brochure design:

Use images effectively. Images can send your message across better than words can. The more personal your images are, the more people can relate to them.
Keep your headlines simple and short so that it will be easily read by your audience.
The paragraphs that you use should also be short. You should avoid big blocks of text when you are making your brochures.
Use headings as guides to different parts of your lay out. Headings help in making your prints more readable. It adds organization to your prints.
Spell check and make sure that there are no grammatical errors in your prints.
Limit the number of fonts that you use to three.